The Anatomy of a Great LinkedIn Post

The post

‍

Fun is undervalued in business.
I used to feel guilty saying this. It sounds superficial, doesn’t it?
But I’ve learned something important: if I don’t have fun for a sustained period, something is wrong.

I can deal with a day without fun. But not a month.
That energy that comes to me, I multiply it and give it back to others. I think that fun element—mixing hard work with conversations, with laughter—creates the kind of environment where people do their best work.

It’s not about being unserious. Our work is already serious.
It’s about relaxing the atmosphere just enough that people can breathe, think clearly, take the right risks.

I’ve seen teams deliver spectacular results when there’s space for both intensity and lightness.
When people enjoy working together, they collaborate better. They’re more creative. They stay longer.

Fun isn’t a distraction from performance.
It’s what makes sustainable performance possible.

If your team isn’t laughing occasionally, something important is missing.

Post performance
📈 Impressions: 12K+
❤️ Reactions: 296
💬 Comments: 38
🔁 Shares: 3
Engagement rate: 2.9%

This was the author’s breakout post—the first to cross 10,000 impressions. But the real reason it worked wasn’t luck. It was structure.

1. A bold, clear opening

“Fun is undervalued in business.”

It starts with contrast. A short, confident statement that goes against corporate convention.
No warm-up, no context. It drops you mid-thought—forcing curiosity.

The hook works because it’s emotionally true but rarely said aloud. That’s the sweet spot of virality: something people already believe but haven’t articulated.

2. A personal angle that feels universal

The next few lines shift tone: from statement to vulnerability.

“I used to feel guilty saying this.”

This disarms readers. Suddenly, it’s not just an opinion—it’s a confession. The writer shows awareness of how it might sound, creating psychological safety for readers to agree.

Good posts mirror the reader’s hesitation before overcoming it. That’s what this one does beautifully.

3. The middle build: rhythm and repetition

Notice how every sentence is short and separated by white space.
Each paragraph contains one clear idea.

That pacing gives the reader room to breathe—exactly what the post itself is about.

It also repeats key contrasts:

• Fun vs. performance
• Intensity vs. lightness
• Seriousness vs. humanity

Repetition with variation is what creates rhythm. It keeps the reader scrolling because the thought pattern feels complete but continuous.

4. The insight shift

Halfway through, the post moves from personal truth to collective insight.

“I’ve seen teams deliver spectacular results when there’s space for both intensity and lightness.”

This is where the story becomes useful.
It’s no longer just about the author—it’s about you and your team.

This pivot is crucial. Great posts are never diaries; they’re mirrors.

5. The close: circular structure

“Fun isn’t a distraction from performance. It’s what makes sustainable performance possible.”

Perfect symmetry.
The post opens with “Fun is undervalued” and ends by redefining why it matters.
It feels finished. It lands.

That’s the power of circular structure: you start and end in the same place, but with new meaning.

6. The data behind the emotion

LinkedIn rewarded the post with algorithmic reach because it hit three high-engagement triggers:

1. Emotional resonance — People relate to the idea of fun as a missing ingredient.
2. Positive tone — Optimism outperforms complaint-based content.
3. Clear formatting — Easy to skim, impossible to misread.

The comments section reflected genuine reflection, not debate.
When your audience adds their own stories instead of arguing with yours—you’ve nailed it.

Why this matters

LinkedIn is not about writing more. It’s about writing right.
Structure beats spontaneity.
Clarity beats cleverness.
And authenticity—shared through rhythm, reflection, and restraint—is what drives visibility today.

Learn more about Ripple™

If this topic resonated with you, explore how Ripple™ helps leaders turn ideas into influence:

• Learn more about our Personal Brand Management system built for executives who want consistent visibility without extra time.
• Discover how we create Corporate Visibility at Scale helping entire leadership teams show up with clarity and credibility.
• Read more insights in our News & Insights section, where Ripple™ shares strategies for leadership visibility in the age of AI.

You can also learn more About Ripple™ who we are, what we believe in, and how we help leaders build lasting influence.

At Ripple™, we turn leadership into leverage through personal branding, visibility systems, and storytelling that travels further.

📩 Get in touch at joost@majortale.com to explore how we can help.