Ripple™ FAQ
When you have some questions we've got some answers. 
100+
Personal brands built in 2025
FAQ Getting Started
What exactly is Ripple?
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Ripple is a full-service personal branding agency for executives, managers, HR leaders, experts, and companies. We handle strategy, content creation, professional shoots, articles, media features, profile optimization, and publishing. You build the visibility that drives real opportunities without the time investment.
Who is Ripple for?
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We work with executives like CEOs, CFOs, and CTOs who need to shape industry conversations. Managers building career visibility and internal influence. HR professionals winning talent wars through visible leadership. Experts and specialists who need premium clients to find them. And companies activating multiple leadership voices at scale.
How is this different from a social media agency?
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Social media agencies post content to company accounts. We build complete personal brands for individuals, which includes strategic positioning, professional photography, thought leadership articles, media placements, and ongoing content management. Personal brands get 10x the engagement of corporate accounts because people trust people, not logos.
I'm not sure this is for me. How do I know if I need this?
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Ask yourself: When people Google your name, do they find a credible expert or nothing? When top talent or clients research you, does your online presence reflect your expertise? If you're losing opportunities to people who are more visible but not more capable, you need this.
FAQ How It Works
What does the process look like?
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We start with a free consultation to discuss your goals and see if there's a fit. Then we do a Ground Zero session, which is a deep-dive strategy call to define your voice, positioning, and content pillars. After that, execution begins. We schedule a professional content shoot to capture authentic visuals of you. Our team creates weekly posts, writes thought leadership articles, optimizes your profile, and manages everything end to end. It's ongoing management with continuous optimization and media opportunities.
How much time do I need to invest?
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About 30 minutes per month for content calls, plus a few hours once for your professional content shoot. We'll schedule short calls to gather your thoughts, get updates on your work, and ensure content stays authentic. Everything else, including writing, design, publishing, and media outreach, is handled by our team.
Do you write the posts or do I?
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We write everything. After our Ground Zero session, we understand your voice, expertise, and goals well enough to create content that sounds like you. This includes weekly posts, longer articles, and any media commentary. You review and approve before anything goes live.
What happens during the content shoot?
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We arrange a professional photography and video session, usually at your office or a location that reflects your work. We capture authentic shots of you in your environment, working, thinking, and leading. These visuals become part of your content library and make your posts stand out. Most shoots take 2 to 3 hours.
What if the content doesn't sound like me?
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That's what Ground Zero is for. We spend significant time understanding how you think, speak, and approach your work. If something feels off, we revise until it's right. Most clients are surprised by how authentic the content feels, whether it's a quick post or a longer article.
Which platforms do you focus on?
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Primarily LinkedIn, as it's where professionals, executives, and decision-makers spend their time. We also publish thought leadership articles, secure media features, and for certain clients, activate Twitter, YouTube, and other platforms depending on where their audience is.
FAQ Results
What kind of results can I expect?
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Our clients typically see 10,000+ impressions per post compared to 500 without us, and engagement rates around 2.8% versus the 0.5% average. But the real results are top talent mentioning they follow you before applying, conference invitations and speaking opportunities, media features positioning you as an industry authority, clients or partners reaching out inbound, and internal recognition with faster career progression. Results vary based on your starting point, industry, and consistency.
How long until I see results?
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You'll see immediate visibility improvements like reach and engagement within 30 to 60 days. Meaningful business outcomes like inbound opportunities, talent mentioning your posts, speaking invitations, and media features typically appear within 90 to 180 days. Personal branding is a long-term investment that compounds over time.
Do you guarantee specific results?
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We guarantee quality work, strategic positioning, consistent publishing, professional content production, and media outreach. We don't guarantee specific follower counts or engagement numbers because those depend on factors outside our control like your industry, network size, and algorithm changes. What we do guarantee is that you'll become more visible, credible, and discoverable than you are today.
Can you show me examples of your work?
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Yes. During your strategy call, we'll share relevant case studies, content examples, and results from clients in similar roles or industries. We protect client confidentiality, so we don't publicly list all clients, but we're happy to show you our work privately.
FAQ Strategy
What do you post about?
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We create content around your expertise, industry insights, leadership philosophy, and professional experiences. This includes weekly posts, longer thought leadership articles, and commentary for media features. The goal is positioning you as a credible authority while keeping content authentic and human. We avoid corporate jargon and focus on what actually resonates with your audience.
Will I have control over what gets posted?
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Absolutely. You review and approve everything before it goes live, whether it's a post, article, or media quote. We'll never publish something you're uncomfortable with. Most clients trust us after the first few posts, but approval always stays with you.
What if I work in a regulated industry?
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We specialize in regulated industries like pharma, finance, and energy. We understand compliance requirements and work within your company's guidelines. All content, articles, and media features go through your approval process. Many of our clients face regulatory restrictions on corporate communications, which makes authentic personal brands even more valuable.
Can you help if my company has strict social media policies?
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Yes. We work with your legal and compliance teams to ensure everything, including posts, articles, and media commentary, meets company standards. In many cases, companies actively support executive personal branding because it drives talent attraction and stakeholder trust in ways corporate accounts can't.
Can you help if my company has strict social media policies?
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Yes. We work with your legal and compliance teams to ensure everything, including posts, articles, and media commentary, meets company standards. In many cases, companies actively support executive personal branding because it drives talent attraction and stakeholder trust in ways corporate accounts can't.
Do I need to share company confidential information?
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Never. We focus on your expertise, industry trends, leadership insights, and professional experiences. You never share anything confidential, proprietary, or that could create legal issues.
What's included in the content shoot?
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A professional photographer and videographer capture you in your work environment. We get headshots, action shots of you working or leading, candid moments, and environmental shots. We also capture short video clips that can be used in posts or articles. All content is yours to use beyond just LinkedIn.
Do you handle media opportunities?
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Yes. Part of our service includes identifying and securing media features, podcast appearances, and speaking opportunities that position you as an industry authority. We handle pitching, coordination, and prep so you show up ready.
FAQ Pricing
How much does Ripple cost?
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Pricing depends on your role and needs. Managers start at €1,200 per month. HR Leaders start at €3,500 per month. Executives start at €5,500 per month. Experts and consultants start at €2,500 per month. For companies activating 3 to 5 leaders, programs start at €12,000 per month. All packages include strategy, content creation, professional shoots, articles, profile optimization, and publishing.
Why is it worth the investment?
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Compare the cost to an executive coach at €500 per hour for temporary improvement. Or recruiting fees at 20 to 30% of salary when you lose talent. Or conference attendance at €3,000 to €5,000 for one-time visibility. Or an MBA at €50,000+ for 18 to 24 months. Ripple builds a permanent asset, your reputation, that attracts opportunities, protects your career, and compounds in value over time.
Is the content shoot included in the price?
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Yes. Professional content shoots are included in your package. We typically schedule one comprehensive shoot at the beginning, then additional shoots as needed to keep your visual content fresh and authentic.
Can my company pay for this?
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Many clients expense this through professional development or L&D budgets. Visible leaders attract better talent, strengthen employer brands, and build stakeholder trust. We can provide supporting documentation to help you make the case internally.
Do you offer payment plans?
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We work on monthly retainers with no long-term contracts. You can cancel anytime with 30 days notice. We want clients who see value, not clients locked into contracts.
Is there a setup fee?
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No separate setup fee. Everything including Ground Zero session, profile optimization, content strategy, and your first professional shoot is included in your monthly investment.
FAQ Communication
How do we communicate?
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Primarily through scheduled calls, either monthly or bi-weekly depending on your package, and email for content approvals. We use whatever communication method works best for you. For the content shoot, we coordinate directly with you to find a time and location that works.
What if I'm too busy right now?
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That's exactly why Ripple exists. If you're too busy to build your personal brand yourself, we handle it for you. Your 30 minutes per month for content calls, plus a few hours once for your professional shoot, is the only time required.
Can I pause my subscription?
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Yes, with 30 days notice. We understand priorities shift. However, personal branding works best with consistency, so we generally recommend against pausing unless necessary.
What if I want to cancel?
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You can cancel anytime with 30 days notice. We want clients who see value and results, not clients trapped in contracts. Most of our clients stay with us for years because the ROI becomes obvious.
Do we work internationally?
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Yes. We work with clients across Europe, North America, and globally. For content shoots, we travel to your location or work with trusted photographers in your region. Most communication happens asynchronously, making international collaboration seamless.
Is there a setup fee?
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No separate setup fee. Everything including Ground Zero session, profile optimization, content strategy, and your first professional shoot is included in your monthly investment.
FAQ Corporate programs
How does corporate activation work?
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We activate multiple leaders across your organization, typically 3 to 11 executives, with coordinated personal brands. Each leader gets individual strategy, content shoots, weekly content, articles, and profile optimization. All voices align with company messaging and goals while staying authentic to each person.
Why activate multiple leaders instead of just the CEO?
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Different audiences trust different voices. Candidates research HR leaders. Regulators follow subject matter experts. Investors watch CFOs. Partners evaluate operational leaders. Multiple visible voices create compound reach and credibility that one leader alone can't achieve.
What's the business case for corporate programs?
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Organizations with visible leadership teams attract 3x better talent because candidates research leaders before applying. They build stronger regulatory relationships, especially critical in restricted industries. They dominate industry conversations with combined reach of 100,000 to 400,000+ professionals quarterly. And they strengthen stakeholder trust because people trust people, not logos.
How do you ensure brand consistency across multiple voices?
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We create a brand framework that aligns all voices with company strategy while keeping each person's content authentic. Every leader sounds like themselves, but all voices support the same business goals. We coordinate content shoots, article topics, and messaging across the team.
What if some leaders are resistant?
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Common at first. We start with willing leaders, demonstrate results, then expand. Once executives see colleagues getting recognized, invited to conferences, featured in media, or mentioned by candidates, resistance disappears quickly.
FAQ Technical questions
Do I need to have an existing LinkedIn presence?
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No. We can build from scratch or optimize what you already have. Some of our best clients started with minimal or outdated LinkedIn profiles.
Will you need access to my LinkedIn account?
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For publishing, one time access to connect to our tools. We use secure systems and never access your private messages or connections. You maintain full control and can revoke access anytime.
What about LinkedIn algorithm changes?
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We stay on top of algorithm updates and adjust strategy accordingly. Our approach focuses on authentic engagement, quality content, professional visuals, and thought leadership, which works regardless of algorithm changes.
Can you help with other platforms like Twitter or YouTube?
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Yes, for certain clients. LinkedIn is our primary focus because that's where professionals and decision-makers are most active, but we offer multi-platform strategies including content creation, video content, and publishing when it makes sense for your goals.
Do you use AI to write content?
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We use AI as a tool, but every piece of content, whether a post or article, is written, edited, and refined by our team. AI helps with research and ideation, but human strategists and writers ensure authenticity, nuance, and quality.
FAQ Industry questions
Do you work with regulated industries?
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Yes. Many of our clients are in pharma, finance, energy, and other heavily regulated sectors. We understand compliance requirements and know how to build authentic voices, create compliant content, and secure appropriate media features within regulatory constraints. In fact, when corporate channels are restricted, personal brands become even more critical.
What if my industry is boring or technical?
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There's no such thing as a boring industry, only boring storytelling. We specialize in making complex or technical fields accessible and engaging through strategic content, authentic visuals, and thought leadership articles. Your expertise is valuable, we just make it visible.
For HR Leaders: How does this help me recruit better?
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Candidates Google HR leaders before applying. When they find someone whose values and leadership philosophy they respect, with professional content showing authentic leadership, they choose that company. Your visibility becomes your strongest recruitment tool.
I'm in a niche field. Will this still work?
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Absolutely. Niche expertise is valuable. The more specialized you are, the more important it is that the right people can find you. We excel at positioning specialists as the go-to authority in narrow fields through targeted content, industry articles, and relevant media features.
FAQ Audience questions
For Executives: Will this distract from my actual job?
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No. That's the entire point. You invest 30 minutes monthly plus a few hours once for your content shoot. We handle everything else including writing, publishing, article creation, and media coordination. Most executives find that visibility actually makes their job easier by attracting better talent, strengthening stakeholder relationships, and positioning them as industry authorities.
For Managers: I'm not senior enough for this, am I?
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You're exactly who this is for. The managers getting promoted are the ones building visibility now. By the time you need a personal brand, you're already behind. Start building before you need it, and opportunities come faster.
For HR Leaders: How does this help me recruit better?
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Candidates Google HR leaders before applying. When they find someone whose values and leadership philosophy they respect, with professional content showing authentic leadership, they choose that company. Your visibility becomes your strongest recruitment tool.
For Experts: I'm already busy with client work. Why add this?
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Because you're probably chasing clients instead of clients chasing you. Visible experts with professional presence, published articles, and media features get inbound inquiries, charge premium rates, and pick the projects they want. The busier you are, the more you need this.
For Companies: Why not just boost our corporate account?
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Corporate accounts get 10% of the engagement that personal accounts get. People don't trust companies. They trust people. When your team shows up as authentic humans with real photos, real insights, and real expertise, everything changes.
Contact Ripple™

Still have another question?

Hello 👋 Hi, I’m Joost -  founder of Ripple. Fill in the form below and I’ll personally walk you through how we build visibility for leaders and teams.
Need help? Our support team is available 24/7 to assist with any issues.
Direct contact
joost@ripple.com
Thinking about working with Ripple? Let’s talk it through over a coffee.
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We’ll be in touch within 48 hours. Because Ripple is a boutique service, we work with a limited number of clients -  100 accounts max - to keep quality high and attention personal.
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Our locations

Our global setup lets us collaborate seamlessly with affiliates, partners, and international clients  helping your voice reach further through shared strategy, storytelling, and visibility.
Ripple™ EU
Antwerp, Belgium
Brouwersvliet 23
2000 Antwerp
+32 478 81 83 42
Ripple™ HQ
The Emirates
Compass Building
Shohada Road
Abu Dhabi
+32 478 81 83 42