The Ripple™ Roadmap
Step-by-step we
take you places.
A simple, structured process that turns your story into visibility without you having to lift a finger (except maybe for that new headshot).
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The Discovery Call
Before anything starts, we have an honest conversation. We learn what you're looking for. You learn what we do. If there's a match, we move forward. If not, we'll tell you that too.
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Book your 1-1 here ➔
Your Custom Proposal
Based on what we heard, we put together a proposal tailored to your goals, your industry, and your schedule. No standard packages forced onto non-standard people.
The Intake session + photoshoot
This is where we do the real work. We go through your career, your ambitions, what you want to be known for, what topics you care about, what you never want to talk about, and everything in between. We also use this session to shoot the photos and videos that will anchor your first weeks of content. You show up once. We leave with everything we need.
Your Ripple profile
Everything we captured gets turned into your Ripple Profile. Your content pillars, your tone of voice, your direction, example posts, and the full strategic framework that shapes everything we create. You review it, give feedback, and approve it. This is the foundation. We don't write a single word until it's right.
Your first 10 posts
We write your first batch. At least half will be personal posts rooted in your story and experience. The rest are built around industry topics where we'll ask for your input and shape it into your voice. You review, approve, and we schedule them out one per week.
We are LIVE
Content goes out every week. Fully written, scheduled, and published by our team. You stay in the loop on approvals, share ideas when you have them, and send us a voice note after an event or a meeting if something worth posting happened. We take it from there.
The 30-day review
Every month, a quick 30-minute check-in to stay aligned. Every quarter, a deeper review to plan ahead. Your visibility keeps building. We keep managing it.
The 90-day Review
We sit down together, look at what's worked, what's resonated, what's driven real conversations, and we plan the next phase. By this point we know your voice well. The content gets sharper. The results compound.
Frequently asked questions
How long does it take to go live?
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Most clients are publishing within two to three weeks of the intake session. The timeline depends on how quickly the Ripple Profile is approved and feedback comes in on the first batch of posts. We move as fast as you do.
Do I need to prepare anything for the intake session?
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Nothing formal. Come as you are. It helps to have thought loosely about what you want to be known for and what topics matter to you, but we ask the right questions to get there either way. The session is a conversation, not a presentation.
What happens during the content shoot?
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We keep it simple. During or right after the intake session, we capture photos and short video clips that reflect who you are. Candid, professional, and natural. These anchor your first weeks of content and make sure your visual presence matches the voice we're building.
What exactly is the Ripple Profile?
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It's the strategic document we build from your intake session. It captures your content pillars, tone of voice, direction, and a set of example posts that show what your brand will look and feel like. Nothing moves forward until you've approved it. It's the foundation everything else is built on.
How much of my time does this actually take?
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One 90-minute intake session at the start. Then around 30 minutes a month for check-ins and approvals. You review posts before they go live, but we make that as frictionless as possible. Most clients spend less time on their entire LinkedIn presence than they used to spend writing a single post.
Can I give you topics or ideas along the way?
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Always. A voice note after a meeting, a thought you had on the way to work, something that happened at a conference. Send it our way and we'll turn it into a post. The best content usually comes from those moments. We just need the raw material.
Is there a free trial available?
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No -  we don’t offer free trials. Ripple is a hands-on, high-involvement service built around strategy, creative direction, and personalized execution. Every partnership starts with a clear plan and a dedicated team, not a test run.
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If you have any further questions or just want to reach our team, click the button below.
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Start with a conversation

Just an honest conversation about where you are, where you want to be, and whether Ripple is the right fit.
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